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售價:1216  |
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| 搜尋參考資料: 1.博客來-中文書>出版社專區>華泰文化>所有書籍 www.books.com.tw/web/sys_puballb/books/?pubid=hwatai Better Business (GE) (4版) Kendall Martin,Mary Anne Poatsy,Michael R. Solomon ... www.books.com.tw/web/sys_bbotm/books/200501 5/16/2016 · Better Business (GE) (4版) Kendall Martin,Mary Anne Poatsy,Michael R. Solomon ... https://www.facebook.com Create an account or log into Facebook. Connect with friends, family and other people you know. Share photos and videos, send messages and get updates. https://www.google.com ... videos and more. Google has many special features to help you find exactly what you're looking for ... Advertising Programs Business Solutions +Google About Google www.youtube.com ... and share it all with friends, family, and the world on YouTube. Skip navigation ... 4:58. The Next News ... Vegan Food is Better Than Regular Food ... |
詳細資料ISBN：9781292099538 叢書系列：企業概論 規格：平裝 / 600頁 / 普通級/ 單色印刷 / 4版 出版地：台灣 內容簡介 NEW TO THIS EDITION EMPHASIZE KEY TOPICS IN BUSINESS 1. “THE LIST” FEATURE HAS BEEN UPDATED WITH NEW ONES WHERE APPROPRIATE THAT REFLECT CURRENT MARKET TRENDS, WITH A FOCUS ON SELECTING TOPICS THAT APPEAL TO STUDENTS. 2. BOXED FEATURES HAVE BEEN ADDED IN MANY CHAPTERS WITH TOPICS SUCH AS KEURIG’S MONOPOLISTIC MARKET PRESENCE, PATAGONIA’S CORPORATE RESPONSIBILITY, AUGMENTED REALITY, HARD LESSONS ON SOCIAL MEDIA, DOVE’S REAL BEAUTY ADVERTISING CAMPAIGN, AND ADVERTISING AND CHILD OBESITY. 3. ALL OF THE END-OF-CHAPTER MATERIALS HAVE BEEN REVIEWED AND MODIFIED. 25% OF THESE MATERIALS INCLUDE THE MOST RECENT EVENTS AND TRENDS IN THE BUSINESS ENVIRONMENT. THE FOURTH EDITION OF BETTER BUSINESS PROVIDES INSTRUCTORS WITH WIDE-RANGING CHOICES FOR DISCUSSION TOPICS, ASSESSMENT QUESTIONS, AND GROUP ACTIVITIES THAT COVER THE MOST CURRENT AND TIMELY TOPICS IN THE BUSINESS COMMUNITY, SUCH AS MAJOR ECONOMIC SHIFTS, CHANGES IN TECHNOLOGIES, AND EVER-INCREASING GLOBALIZATION. KEEP YOUR COURSE CURRENT AND RELEVANT 1. SOCIAL MEDIA COVERAGE. ONE OF THE MOST SIGNIFICANT SHIFTS IN THE BUSINESS ENVIRONMENT SINCE THE FIRST EDITION IS THE EXPLOSIVE GROWTH OF SOCIAL MEDIA IN ALL PARTS OF BUSINESS. THE FOURTH EDITION OF BETTER BUSINESS CONTINUES TO FEATURE SOCIAL MEDIA STRATEGIES AND TECHNOLOGIES IN OVER 85% OF ITS CHAPTERS, AS WELL AS SIGNIFICANT UPDATES TO THE TECHNOLOGY CHAPTER. 2. ALL OF THE TIME-SENSITIVE MATERIAL HAS BEEN UPDATED. STORIES AND EXAMPLES FROM THE PREVIOUS EDITIONS THAT HAVE CONTINUED TO EVOLVE HAVE BEEN UPDATED AND PLACED IN THE MOST CURRENT CONTEXT. TIMELY EXAMPLES HAVE REPLACED OLDER MATERIAL, CONTINUING TO GIVE BETTER BUSINESS AN UP-TO-DATE FEEL THAT RESONATES WITH STUDENTS. |
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資料來源：博客來
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